DEJI
ADEBUSOYE

Empowering African SMEs for Growth and Value Creation
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Who I Am

I encounter more African SMEs daily than I imagined, and my goal is to inspire more successful SMEs in Africa through my writings, thoughts, shared experiences, and knowledge. Why do many companies struggle to grow? Why do they have a very short lifespan? Why are they not investible? Believe it or not, there is a lot of money looking for worthy investments, but unfortunately, such companies are in short supply.

My daily interaction with these businesses suggests this should not be the case.

They require only a few tweaks to prepare them for growth and create significant economic profits for the major stakeholders, especially the founders. I put some of those encounters in my articles. Click here to learn more. I wrote Scaling for Success as the first of several interventions to support the growth of African SMEs. I’d like you to come with me on this journey. 

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Empowering African SMEs

Provides valuable insights and practical advice that can help you navigate your business challenges and seize opportunities that come your way.

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Growth Is a Mindset – Plus a Dose of Action!

May 2, 2024
Most entrepreneurs usually have a reason for being. Whether conceived or imposed upon them, there is always a motive for existing. Some entrepreneurs lost their jobs and needed a means of income. Some...
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Entrepreneurs, Stay with Your Businesses!

May 2, 2024
In 2014, my wife and I walked into a popular restaurant on Victoria Island in Lagos, Nigeria, and it was buzzing with activities. The servers moved briskly across the tables, collecting orders, noting...
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A Tale of Two Hotels: How Not To Engage Your Customers

May 2, 2024
I travelled to Kano city, a major commercial city in northern Nigeria. I have consistently visited Kano since 2008 when I worked with Procter & Gamble. My most frequent visits to Kano, however...
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Japanese “Shinises”: The Art of Staying in Business

May 2, 2024
In the age where company longevity has reduced dramatically, it is no surprise that the world celebrates the few companies that have managed to transcend a few generations. Statistics are not in...
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Why Every Entrepreneur Must Get To Cash, And Fast!

May 2, 2024
The path of entrepreneurs is fraught with several dangers from which many would ultimately navigate well and recover. However, there are a few roadblocks that are difficult, but not impossible, to...
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Corporate Governance: The difference between good and great businesses!

May 2, 2024
If there is one subject that should be drummed into the head and heart of every entrepreneur, especially in this part of the world, it is corporate governance. It easily differentiates between good...
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Dysfunction in the Agriculture value chain: a call to expertise!

May 2, 2024
If you have invested time or money in Agriculture in Nigeria, here is a story that will resonate with your experience. “Adamu (not real name) is a vegetable farmer in northern Nigeria. He grows...
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No rush – agbusiness investment should be with caution!

May 2, 2024
For a long time to come, oil will remain the major source of revenue for Nigeria and that is not going to change anytime soon. However, given several recent events, broadening our revenue base beyond...
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BizIdea1 – Uber for bikes

May 2, 2024
I read a few days ago, the call of FRSC for complete elimination of motorbikes on the streets. I do understand and sympathise with their reasons but it’s a long shot. Motorbikes, however dangerous...
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Recommendations/Reviews
I reported directly to Deji. At the time Deji controlled all IT related projects in Sub Sahara Africa. He took over the role at a stressful time in the industry and ensured that P&Gs distributors had adequate IT systems to handle the unpredicatable nature of doing business in Africa. Under Deji's leadership many milestones and industry firsts were achieved, from the fastest ERP implementations down to real time masterdata synchronisations. Hence I gladly recommend Deji
Oren Moodley
Head of IT & OT at Bridgestone Southern Africa | ex-P&G | ex-FNB
As a First Class Honors student in Chemical Engineering, ‘Deji’s numerate and technical skills have been tested and not found wanting. His intellectual ability is only surpassed by his emotional intelligence. ‘Deji has the gift of empathy. He can feel people in a way that makes it easy for them to be led by him. He is a certified Project Manager (PMP) meaning his ability to resolve time, cost and scope conflicts is above par. ‘Deji is an invaluable asset to any team and I recommend him without reservations.
Michael Taiwo, Ph.D.
Hydrogen | Social Entrepreneur | MT Scholarship
Adedeji is a top-notch professional of a rare bread. As team members in the Distributor Operations Team (DOT), he was very pivotal in leading several projects, which changed the way P&G Distributors in West Africa do business today. He led the design, presentation, buy-in, deployment, implementation and implant of Sage Pastel across all Distributors in Nigeria. He is a terrific business minded and result driven person. I confidently recommend him to anyone/organisation who requires his services
Oluyemi Oloyede
Managing Director and Chief Executive Officer at UAC Foods
Contact me
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+234 916 00000

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