DEJI
ADEBUSOYE
Empowering African SMEs for Growth and Value Creation
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... to my book launch
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About Deji
I encounter more African SMEs daily than I imagined, and my goal is to inspire more successful SMEs in Africa through my writings, thoughts, shared experiences, and knowledge. Why do many companies struggle to grow? Why do they have a very short lifespan? Why are they not investible? Believe it or not, there is a lot of money looking for worthy investments, but unfortunately, such companies are in short supply.
My daily interaction with these businesses suggests this should not be the case.
They require only a few tweaks to prepare them for growth and create significant economic profits for the major stakeholders, especially the founders. I put some of those encounters in my articles. Click here to learn more. I wrote Scaling for Success as the first of several interventions to support the growth of African SMEs. I’d like you to come with me on this journey.
Empowering African SMEs
Provides valuable insights and practical advice that can help you navigate your business challenges and seize opportunities that come your way.
Most entrepreneurs usually have a reason for being. Whether conceived or imposed upon them, there is always a motive for existing. Some entrepreneurs lost their jobs and needed a means of income. Some...
In 2014, my wife and I walked into a popular restaurant on Victoria Island in Lagos, Nigeria, and it was buzzing with activities. The servers moved briskly across the tables, collecting orders, noting...
I travelled to Kano city, a major commercial city in northern Nigeria. I have consistently visited Kano since 2008 when I worked with Procter & Gamble. My most frequent visits to Kano, however...
In the age where company longevity has reduced dramatically, it is no surprise that the world celebrates the few companies that have managed to transcend a few generations. Statistics are not in...
The path of entrepreneurs is fraught with several dangers from which many would ultimately navigate well and recover. However, there are a few roadblocks that are difficult, but not impossible, to...
If there is one subject that should be drummed into the head and heart of every entrepreneur, especially in this part of the world, it is corporate governance. It easily differentiates between good...
If you have invested time or money in Agriculture in Nigeria, here is a story that will resonate with your experience. “Adamu (not real name) is a vegetable farmer in northern Nigeria. He grows...
For a long time to come, oil will remain the major source of revenue for Nigeria and that is not going to change anytime soon. However, given several recent events, broadening our revenue base beyond...
I read a few days ago, the call of FRSC for complete elimination of motorbikes on the streets. I do understand and sympathise with their reasons but it’s a long shot. Motorbikes, however dangerous...
Recommendations/Reviews
I found "Scaling for Success" by Deji Adebusoye to be an insightful and practical guide for African entrepreneurs. His brilliant strategic mind shines through as he offers valuable advice on business growth and management, drawing from his extensive experience working with SMEs across Africa.
I was impressed by Deji’s intelligent applications of financial management, team building, and performance evaluation. His personal anecdotes and case studies (especially that of the impressive company L&Z), including my subtle mention in the preface along with other people Deji met along the way in his career journey, added a relatable touch to the book's lessons.
Deji’s passion for empowering African SMEs is no surprise to me. I’ve known that ever since I knew him. But this passion is evident throughout, making this book a valuable resource for those seeking to scale their businesses successfully.
Olumide Lawson Partner
Sahel Capital
"Scaling for Success: Empowering African SMEs" by Deji Adebusoye stands out for its practical, context-specific approach to scaling and growing businesses. Adebusoye presents methods, tactics, and strategies that resonate deeply with the African SME landscape, making them not only relevant but also highly actionable. Each chapter addresses real, topical challenges—from team-building to accessing capital—faced by African entrepreneurs, and recommends approaches that are immediately implementable. I recommend it as a valuable resource for entrepreneurs seeking practical solutions to common growth barriers in the African SME sector”
Olaniyi Oladejo
Management and Development Consultant.
Scaling For Success: Empowering African SMEs” by Deji Adebusoye is not just a book; it is an essential guide for small and medium-sized enterprise (SME) owners navigating the complexities of business growth in turbulent operating environments. In a very succinct way, Deji articulated and masterfully addresses the unique challenges faced by African SMEs, offering practical insights and strategies that empower African entrepreneurs to make informed decisions.
The success strategies and guides offered in the book would be of significant importance to all SME leaders, particularly during critical points of inflexion, where decisions and choices could determine the trajectory of a business. In such pivotal moments, the absence of sound and informed decision-making can lead to a downward spiral and eventual business failure, making the guidance offered in the book invaluable.
Whether you are a seasoned entrepreneur or just starting your entrepreneurial journey, “Scaling For Success” is a must-read. It equips you with the tools and knowledge to thrive in an ever-evolving market landscape. I highly recommend this book to all SME owners in Africa who seek to enhance their decision-making processes and achieve sustainable growth and profitability.
Dr. Okey Nwuke
Director, Family Business Initiative, Lagos Business School & Non-Executive Director, Access Bank Plc
Deji leverages his extensive expertise across finance, strategy, and operations to provide a practical guide for business owners in Nigeria [Africa]. His insights tackle the unique challenges of the Nigerian business environment, offering proven, actionable solutions
Kunle Iludiran
Financial Consultant
‘Scaling for Success’ is a must-read for success-driven entrepreneurs and aspiring entrepreneurs, especially in Africa. A wealth of vital information consolidated in on piece that you can’t find anywhere else. Would definitely recommend it for schools as well!
Doubra Eghaghe
Investment Principal - Alithea Capital
“Scaling for Success” by Deji Adebusoye offers a compelling and practical approach to building and sustaining a thriving business in Africa. Deji's extensive expertise shines through in the real-world examples and case studies he presents, making the content both relatable and insightful. This book is highly recommended for both current and aspiring entrepreneurs, regardless of their business’s size or stage.
Funke Okuwobi
HR Systems & Data Analyst, Grafton Group
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