DEJI
ADEBUSOYE

Empowering African SMEs for Growth and Value Creation

Who I Am

I encounter more African SMEs daily than I imagined, and my goal is to inspire more successful SMEs in Africa through my writings, thoughts, shared experiences, and knowledge. Why do many companies struggle to grow? Why do they have a very short lifespan? Why are they not investible? Believe it or not, there is a lot of money looking for worthy investments, but unfortunately, such companies are in short supply.

My daily interaction with these businesses suggests this should not be the case.

They require only a few tweaks to prepare them for growth and create significant economic profits for the major stakeholders, especially the founders. I put some of those encounters in my articles. Click here to learn more. I wrote Scaling for Success as the first of several interventions to support the growth of African SMEs. I’d like you to come with me on this journey. 

Empowering African SMEs

Provides valuable insights and practical advice that can help you navigate your business challenges and seize opportunities that come your way.

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Enjoy our articles

Second guessing our decisions in life!

Yesterday, I looked through my linkedin profile and I noticed somewhere down there I indicated blogging as being one of my interests. It suddenly occurred to me it’s been ages I posted anything...

Making a case for Nigeria

A former colleague and friend whose views and opinions I respect so much recently posted an interesting comment on his FB wall. He said and I quote, “the difference between who you are today and...

The Einstein in me…in us!

If you are like me, I’d guess you would have at some point in your life taken as many IQ test as you could find. Just wanting to ascertain at what level in the band your intelligence or...

Dice…My new blog!

Now that I have pulled together all my different blog pages under one name, maybe I can now focus on being more consistent. I’m quite excited about the fact that I do not have to think of...

From Singapore with Love…

Some of these things I knew before but most of them have only be reinforced in the last 6 months! In life, an experience is only what you make out of it – Never blame others. Never allow...

Midway through P2

It never really occurs to one how fast time flies, especially in a program with such pace as INSEAD’s. P1 already gone, with all its rituals and here we are mid-way into P2. The program has been so...

Ah!Two weeks gone!!!

What can I say? Two weeks of classes have gone by and I’ve been wondering what really hit me. I’m actually typing this blog while working on a company valuation case with my group...

And I had my first class…

Been out for a while now battling with all the documentations and lectures that come with an orientation week. Its been a truely aha experience and there is just so much I could talk about but let me...

Recommendations

& Reviews

I reported directly to Deji. At the time Deji controlled all IT related projects in Sub Sahara Africa. He took over the role at a stressful time in the industry and ensured that P&Gs distributors had adequate IT systems to handle the unpredicatable nature of doing business in Africa. Under Deji's leadership many milestones and industry firsts were achieved, from the fastest ERP implementations down to real time masterdata synchronisations. Hence I gladly recommend Deji
Oren Moodley
Head of IT & OT at Bridgestone Southern Africa | ex-P&G | ex-FNB
As a First Class Honors student in Chemical Engineering, ‘Deji’s numerate and technical skills have been tested and not found wanting. His intellectual ability is only surpassed by his emotional intelligence. ‘Deji has the gift of empathy. He can feel people in a way that makes it easy for them to be led by him. He is a certified Project Manager (PMP) meaning his ability to resolve time, cost and scope conflicts is above par. ‘Deji is an invaluable asset to any team and I recommend him without reservations.
Michael Taiwo, Ph.D.
Hydrogen | Social Entrepreneur | MT Scholarship
Adedeji is a top-notch professional of a rare bread. As team members in the Distributor Operations Team (DOT), he was very pivotal in leading several projects, which changed the way P&G Distributors in West Africa do business today. He led the design, presentation, buy-in, deployment, implementation and implant of Sage Pastel across all Distributors in Nigeria. He is a terrific business minded and result driven person. I confidently recommend him to anyone/organisation who requires his services
Oluyemi Oloyede
Managing Director and Chief Executive Officer at UAC Foods
Contact me
need help? call me!
+234 916 00000

I’d like you to follow me on this journey. 

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