DEJI
ADEBUSOYE

Empowering African SMEs for Growth and Value Creation

Who I Am

I encounter more African SMEs daily than I imagined, and my goal is to inspire more successful SMEs in Africa through my writings, thoughts, shared experiences, and knowledge. Why do many companies struggle to grow? Why do they have a very short lifespan? Why are they not investible? Believe it or not, there is a lot of money looking for worthy investments, but unfortunately, such companies are in short supply.

My daily interaction with these businesses suggests this should not be the case.

They require only a few tweaks to prepare them for growth and create significant economic profits for the major stakeholders, especially the founders. I put some of those encounters in my articles. Click here to learn more. I wrote Scaling for Success as the first of several interventions to support the growth of African SMEs. I’d like you to come with me on this journey. 

Empowering African SMEs

Provides valuable insights and practical advice that can help you navigate your business challenges and seize opportunities that come your way.

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Enjoy our articles

NEW YEAR – ECONOMIC CRISES

I will want to start by wishing you all a merry xmas and a happy new year in perspective! However, the major reason for this article is to give a little advise as regards the new year and how we...

Angry policemen

Sometimes, I marvel at the things I hear from the lips of certain people in this country. You wonder if whatever mettle they were made of actually was ever designed to feature in the existence of the...

When horses started working on Nigerian Roads – Hence horsewhips

Every resident of Lagos state should by now be aware of the recent brutality which was unleashed on an innocent lady, Miss Uzoma Okere on the 3rd of November by six naval ratings attached to Rear...

Rebirth of a Nation

Whenever we come to a threshold, an harbinger of making history, we do not assert this truth by the reality of the experience rather by the assurance of its hope… …the hope we hold on to...

Recommendations

& Reviews

I reported directly to Deji. At the time Deji controlled all IT related projects in Sub Sahara Africa. He took over the role at a stressful time in the industry and ensured that P&Gs distributors had adequate IT systems to handle the unpredicatable nature of doing business in Africa. Under Deji's leadership many milestones and industry firsts were achieved, from the fastest ERP implementations down to real time masterdata synchronisations. Hence I gladly recommend Deji
Oren Moodley
Head of IT & OT at Bridgestone Southern Africa | ex-P&G | ex-FNB
As a First Class Honors student in Chemical Engineering, ‘Deji’s numerate and technical skills have been tested and not found wanting. His intellectual ability is only surpassed by his emotional intelligence. ‘Deji has the gift of empathy. He can feel people in a way that makes it easy for them to be led by him. He is a certified Project Manager (PMP) meaning his ability to resolve time, cost and scope conflicts is above par. ‘Deji is an invaluable asset to any team and I recommend him without reservations.
Michael Taiwo, Ph.D.
Hydrogen | Social Entrepreneur | MT Scholarship
Adedeji is a top-notch professional of a rare bread. As team members in the Distributor Operations Team (DOT), he was very pivotal in leading several projects, which changed the way P&G Distributors in West Africa do business today. He led the design, presentation, buy-in, deployment, implementation and implant of Sage Pastel across all Distributors in Nigeria. He is a terrific business minded and result driven person. I confidently recommend him to anyone/organisation who requires his services
Oluyemi Oloyede
Managing Director and Chief Executive Officer at UAC Foods
Contact me
need help? call me!
+234 916 00000

I’d like you to follow me on this journey. 

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