Deji Adebusoye

Empowering African SMEs for Growth and Value Creation

In my role as an investor and operator, I look at African SMEs all day long, and I share insights on how African SMEs can create and grow value.

Why?

About Deji

I encounter more African SMEs daily than I imagined, and my goal is to inspire more successful SMEs in Africa through my writings, thoughts, shared experiences, and knowledge. Why do many companies struggle to grow? Why do they have a very short lifespan? Why are they not investible? Believe it or not, there is a lot of money looking for worthy investments, but unfortunately, such companies are in short supply.
My daily interaction with these businesses suggests this should not be the case. They require only a few tweaks to prepare them for growth and create significant economic profits for the major stakeholders, especially the founders. I put some of those encounters in my articles. Click here to learn more. I wrote Scaling for Success as the first of several interventions to support the growth of African SMEs. I’d like you to come with me on this journey. 

I reported directly to Deji. At the time Deji controlled all IT related projects in Sub Sahara Africa. He took over the role at a stressful time in the industry and ensured that P&Gs distributors had adequate IT systems to handle the unpredicatable nature of doing business in Africa. Under Deji's leadership many milestones and industry firsts were achieved, from the fastest ERP implementations down to real time masterdata synchronisations. Hence I gladly recommend Deji
Oren Moodley
Head of IT & OT at Bridgestone Southern Africa | ex-P&G | ex-FNB

Provides valuable insights and practical advice that can help you navigate your business challenges and seize opportunities that come your way.

It’s a new year – 2017! Let’s push the limits…

What’s life without risks? What do we stand to lose? What is our deepest fear? At the end, we all wish we did moremore when you were the health prefect in secondary school, more in college as...

I was locked up…in Bucharest

My colleagues and I were cuffed and our faces were covered with black hoods. We were led down the hall of a dungeon (or so I felt) and I was separated from the rest. A metallic door opened and I was...

Technology meets Agriculture: Digital revolution in the industry

Anyone who knows me well will not doubt my passion for technology. When you think technology in the context of agriculture, several people will readily think of the farm machinery, irrigation...

The LAKAJI Corridor – the Future of Nigerian Agriculture?

If you are familiar with the Brazilian Agricultural terrain, then the Cerrado will not be strange to you. This is an area covering over 2,000,000 square km, which is about 23% of the country. The...

Jobs on Farms

There was a time in Nigeria when every young graduate wanted to work with an oil and gas firm. Not because of the work to be done but because of the money to be made. Few got the opportunity to walk...

Rethinking Donations to Agriculture in Africa

If one starts reeling out the statistics of how important it is for Africa to start thinking of ways to feed its population, we would be completely absorbed by the exercise. Yet, one cannot but ask...

AgInvestment Guide #1 – Breaking some myths about agricultural investments (Part 1)

I thought it would be ideal to start the series by first dispelling some myths about investing in the agriculture space. I expect that if you are reading this, you are interested in investing some of...

Personal lessons from GMB’s victory

Below are the things I learnt from different people during this electoral journey:...

I had a dream…Now, that GMB is winning!!!

My journey with GMB started before 2011 but more from a suspicious perspective rather than a supportive one. It was then I started asking myself about the intentions and past of this seemingly pious...
Scroll to Top