Deji Adebusoye

Empowering African SMEs for Growth and Value Creation

In my role as an investor and operator, I look at African SMEs all day long, and I share insights on how African SMEs can create and grow value.

Why?

About Deji

I encounter more African SMEs daily than I imagined, and my goal is to inspire more successful SMEs in Africa through my writings, thoughts, shared experiences, and knowledge. Why do many companies struggle to grow? Why do they have a very short lifespan? Why are they not investible? Believe it or not, there is a lot of money looking for worthy investments, but unfortunately, such companies are in short supply.
My daily interaction with these businesses suggests this should not be the case. They require only a few tweaks to prepare them for growth and create significant economic profits for the major stakeholders, especially the founders. I put some of those encounters in my articles. Click here to learn more. I wrote Scaling for Success as the first of several interventions to support the growth of African SMEs. I’d like you to come with me on this journey. 

I reported directly to Deji. At the time Deji controlled all IT related projects in Sub Sahara Africa. He took over the role at a stressful time in the industry and ensured that P&Gs distributors had adequate IT systems to handle the unpredicatable nature of doing business in Africa. Under Deji's leadership many milestones and industry firsts were achieved, from the fastest ERP implementations down to real time masterdata synchronisations. Hence I gladly recommend Deji
Oren Moodley
Head of IT & OT at Bridgestone Southern Africa | ex-P&G | ex-FNB

Provides valuable insights and practical advice that can help you navigate your business challenges and seize opportunities that come your way.

The Earth Quakes

We’ve wondered several times what an earthquake really is. In this part of the world, we’ve not been recipients of this terror of nature but it’s extremely important...

And the winning Car is???

Alas! 67% say they’d rather be seen cruising around town in a Mercedes Benz than in a BMW. But do you know how much each costs? While the BMW costs $76,000 (about N11.4M), the Benz costs a...

Who is the classiest of all?

Lets see how classy you are! Vote for your favorite and you’ll find out after 24hrs which of the two most people think brings out their class the  more!...

Fun could be dangerous

This should be the pre-requisite of getting married in Nigeria. The buffalo race is a unique sport to the Dakshina Kannada tribe in India. Why would anyone want to hold a charging buffalo? Whew!!!...

The Golden Gate Bridge

This is not Lagos in case you were wondering! But will I be wrong to wonder if the 4th mainland bridge. that is being planned for Lagos, could look like this.  This is the golden gate bridge...

Daring the Lions!

  One cannot but wonder why anyone in his/her right thinking mind, walk into the procession of Lions. It was not too long ago, that a man was eaten alive while daring a lion in a Zoo in Ibadan...

A tale of many thieves

While still whimpering and crying over the proposed fuel subsidy and how it will affect our country, and the possibility of a rising bank interest rate, as well as increasing dollar to Naira exchange...

The Making of Nigeria’s Mark Zuckerberg

Every time read about the young billionaire, Mark Zuckerberg, I have a mixed feeling of envy and admiration for him. What scares me most, however, is that more than 80% of Nigerians in his age group...

PDP Presidential Primary – The twist and turns!

With great excitement and trepidation I await the result of the PDP Primaries which will hold on the 13th of January. Well, I wouldn’t think that you feel I am persuaded about the eligibility of...
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