About
Why this diary exists
Africa does not have an ambition problem. It has a scaling problem. Everywhere you look there are brilliant founders — and too few of their businesses make the leap from surviving to scaling. Diary of an African Entrepreneur is a movement to change that: by telling the stories, sharing the playbook, and connecting the people who are building the continent's future.
The host
I'm Adedeji Adebusoye. I've spent my career at the intersection of business building and capital — from global brand-building at Procter & Gamble, to advising and investing in African companies, to writing about what actually makes them scale.
Along the way I earned an MBA at INSEAD Business School, but the real education has been in the field: in boardrooms and back offices, with founders wrestling with the same questions. Why do we stall? What does it take to grow? Who will back us?
I wrote Scaling for Success: Empowering African SMEs to put the answers in one place. This platform is the next step — not a monologue, but a movement. A place to watch the conversations, read the journal, discover bold businesses, and (soon) join a community built to back its own.
There is a lot of money looking for worthy investments — but too few businesses built to receive it. Let's build more of them, together.
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